Chinese holidayers may find they don't need to wait for plane tickets to arrive by post any more. In fact there can be no 'tickets' at all. Electronic ticket, meaning a couple of minutes' Internet surfing, can send anybody with an ID card and a bank account to their chosen flight.
E-ticket works on a rather simple principle. All the information contained in a paper ticket are input into an electronic form by travelers when they visit an E-ticket distribution website. Travelers pay for the tickets via realtime online bank service, and receive a confirm code from airlines. Then, to board your flight you just need to show your ID card and the code at the airport. It's surely more than a paper-saving innovation.
Electronic ticketing is the direction where the world's major airlines are heading. It makes passengers' air trips much easier, and helps the airlines to greatly reduce their ticketing cost.
Cultural difference has been a problem for Chinese consumers to adopt the concept of online payment instead of cash payment. But as more and more domestic airlines and ticket distributors start E-ticket service, Chinese travelers especially the young urban professionals begin to embrace the new travel style of the Internet era.